What it is

KERUB gives an estate a name people remember and keeps its standard visible, from the sign at the gate to the screen in a resident's hand.

A residence known by name lets and sells on its reputation. KERUB gives Kigali's estates a name, an identity and a standard, and keeps all three visible from the gate to the resident's phone.

What it covers
Name and identityThe estate's name, mark and voice, written down.
SignageFrom the gate to the lift lobby, specified and maintained.
Its own pageA page on kerubem.com with its photographs and residences.
Its own light in KERUB OSResidents open the app in the estate's colours.
GuidesHouse guides for residents and guests, in their language.
The standardWhat good looks like in that estate, checked every month.
How it works
  1. Listen. To the owners, the developer and the building.
  2. Name and shape. Identity, signage and the estate's page.
  3. Live it. In KERUB OS, the guides and the daily standard.
  4. Keep it. Reviewed with the owners each year.
Questions
Why does a residential building need a brand?

A name and a standard people recognise let the estate's homes sell and let on reputation as well as price.

Is this only for new buildings?

It serves established buildings too, which are often renamed or refreshed when their management changes.

Every estate KERUB manages runs on KERUB OS. For what is happening in Kigali's growth areas, read the insight pages and the Journal.

Brand stewardship, considered.

Tell us about the property, the project or the people you need to house.

Talk to KERUB