Branding for residential estates in Kigali
For estates that should be known by name.
KERUB gives an estate a name people remember and keeps its standard visible, from the sign at the gate to the screen in a resident's hand.
A residence known by name lets and sells on its reputation. KERUB gives Kigali's estates a name, an identity and a standard, and keeps all three visible from the gate to the resident's phone.
- Listen. To the owners, the developer and the building.
- Name and shape. Identity, signage and the estate's page.
- Live it. In KERUB OS, the guides and the daily standard.
- Keep it. Reviewed with the owners each year.
Why does a residential building need a brand?
A name and a standard people recognise let the estate's homes sell and let on reputation as well as price.
Is this only for new buildings?
It serves established buildings too, which are often renamed or refreshed when their management changes.
Every estate KERUB manages runs on KERUB OS. For what is happening in Kigali's growth areas, read the insight pages and the Journal.
Brand stewardship, considered.
Tell us about the property, the project or the people you need to house.